Marketing guru Graham McGregor interviews Jamie Ford on the vital mindset that underpins success – ‘Mental Toughness’ (MT).  The ideas underpinning ‘X Factor’ thinking are explained in ways that make it simple to understand and easy to use.  The improvements in performance and productivity are proven to work, backed up by 40 years of extensive research, and bring benefits across all aspects of life – work, sport, academic achievement and health and wellbeing. Learn why some people get remarkable results, while others fail miserably, given the same set of circumstances.